Reimbursement & Health Economics

Successful sales

No product is sold without effort. This is even more true for medical devices. To be successful in sales of medical devices it is not enough to have the right product, marketing and sales force.

You need to have regulatory approvals, clinical data to prove the efficacy of the product, the right opinion leaders on your side and, if you have innovative technology, you need to control the reimbursement systems in the different markets.

In order to be successful in any market you need to understand how all these issues come into play and have the right personnel to execute the strategy. This is true if you are going to start sales, increase sales or if you have to conclude that the effort is too big and you have to change focus to sell IP-rights.

Commercialization strategy
Before you execute your commercialization, you have to be certain that you have the right business model and product for your business. In this process you need to understand if your product really has a value to the market, how to design the product to fit the user, the regulatory and clinical requirements to sell the product, how to sell the product and maybe most importantly, what resources you have to accomplish a successful commercialization.

Many of these questions seem obvious, but experience shows that companies fail to understand these questions and consequently do not have the right strategy.

Execution of commercialization strategy
Many can provide advice, but few can make it happen. Not only do we provide valuable advice in the commercialization process, we make these strategies become reality.

We have experience in launching new businesses, increasing sales, restructuring operations that suffer from negative results and re-engineering of impossible business models.

Synergus can help you through the different stages to achieve successful sales for your company.